Brandon is that customer who would benefit from Simpson Shoes running a Local Inventory ad. He does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
- Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
- Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
- Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.
- Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
The correct answer is: Brandon, who does an online search for men’s shoes near the Simpson shoe store because he needs a pair of dress shoes for an event this evening.
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Only that person would get benefits from Local Inventory ad, who does an online search for men’s shoes near the Simpson shoe store because he needs a pair of dress shoes for an event this evening. Because Local Inventory ads are meant to drive potential customers who are near the store and searching on Google.
- Learn more here: Skillshop Shopping Ads Certification
- Third chapter: Drive Shoppers In-Store with Local Product Ads
- Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads