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Home » Google Shopping Advertising Exam Answers » Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
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Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

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Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.


  • Smart Shopping campaigns generate weekly inventory stock level reports.
  • Smart Shopping campaigns automatically notify Alice when a sale is made.
  • Smart Shopping campaigns generate suggested retail prices for commonly sold products.
  • Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

The correct answer is: Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

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Smart Shopping campaigns automate ad creation, targeting, bidding, and budget allocation for Alice’s Backpacks business across all of these networks. So retailers like Alice don’t have to worry about it!

  • Learn more here: Skillshop Shopping Ads Certification
  • Second chapter: Reach More Customers with Shopping Campaigns
  • Sub-Chapter: Simplify campaign management with Smart Shopping campaigns
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