Last Updated on 2 weeks by School4Seo Team
True, Shopping campaigns can help promote online and local inventory.
- False
- True
The correct answer is: True
Explanation: Shopping campaigns allow businesses to promote both online and local inventory by displaying product listings across Google’s networks. Online Shopping campaigns showcase products available for purchase on a website, while Local Inventory Ads (LIAs) highlight in-store availability to nearby shoppers. These campaigns enhance visibility by providing potential customers with essential product details such as price, image, and availability. Google Merchant Center facilitates this process by feeding product data into Shopping campaigns, ensuring accurate and real-time product promotion. This dual capability helps retailers drive both e-commerce sales and foot traffic to physical stores.
Shopping campaigns enable you to manage and optimize your Shopping ads to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.