With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
Merchant Promotions is a free feature that allows Joan to distribute online promotions with Shopping ads on Google.com. When she add promotions to products that you sell on Google, shoppers see a “special offer” link (e.g., 25% off, free shipping). This link can increase the appeal of Joan’s Shopping ads and encourage shoppers to buy.
- Learn more here: Skillshop Shopping Ads Certification
- Second chapter: Reach More Customers with Shopping Campaigns
- Sub-Chapter: Drive online sales with Shopping ads