Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

  • With Shopping ads, she can make sure her available product discounts are always the largest.
  • With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
  • With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
  • With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

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Correct Answer is:
With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Merchant Promotions is a free feature that allows Joan to distribute online promotions with Shopping ads on Google.com. When she add promotions to products that you sell on Google, shoppers see a “special offer” link (e.g., 25% off, free shipping). This link can increase the appeal of Joan’s Shopping ads and encourage shoppers to buy.

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