Nitin Batra
You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
Advertisement-SpaceYou just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
Advertisement-SpaceYou created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
Advertisement-SpaceYou decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
Advertisement-SpaceAfter you’ve exported Google Analytics data to BigQuery, what can you do with your data?
Advertisement-SpaceAn advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses
Advertisement-SpaceAdvertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
Advertisement-SpaceA Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
Advertisement-SpaceAutomated bidding is the one automation model that Smart Display campaigns provide to an agency, who is interested in using automation to more effectively manage his Google Display campaigns.
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
Advertisement-SpaceIn addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
Advertisement-SpaceAn advertiser should run A Smart Display campaign because he handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
Advertisement-SpaceTarget CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
Advertisement-SpaceIf a performance marketing manager see that the campaign’s optimization score is 22%, it means the campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
Which ad extension is available only as a fully automated ad extension?
Advertisement-SpaceSeller ratings extension is the only available as a fully automated ad extension.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
Advertisement-SpaceThe advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
Advertisement-SpaceThe benefit to a home improvement retail marketer from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct Responses
Advertisement-SpaceBudget amount and Creative assets are the two of three inputs the retailer of antiques must supply in order to create a Display campaign.
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
Advertisement-SpaceA small pastry business finds that there are two main ad formats Uploaded ads (Image & AMPH TML) and Responsive Display ads that they can use to create ads within their display campaign to get the greater effecience, scale and control.
Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
Advertisement-SpaceMarco’s new client is worried that his business can’t afford to compete on the Google ads platform. To ease the client’s concern, Marco should explain to him that Google Ads gives you control over your budget.
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
Advertisement-SpaceSiona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
Advertisement-SpaceIf the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
Advertisement-SpaceA marketing director can achieve her marketing goal of acquiring a lot of exposure for a new product line that her company’s launching, by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
Advertisement-SpaceSmart Display campaign reporting helps the marketing director to reach an audience at scale through Smart Display campaigns. She will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
Advertisement-SpaceUploaded ads (Image & AMPHTML) and Responsive Display ads are the two main ad formats that A small pastry business can use in the process of creating ads within their Display campaign.
If you want to improve performance of video campaigns, what approach should you take with creative?
Advertisement-SpaceIf you want to improve the performance of video campaigns, the approach of using research-backed creative guidelines and iterating with experimentation you should take with creatives.
You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Advertisement-SpaceIf you’re making your first video ad with the goal of building awareness for your direct-to-consumer food company, you should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
Google Sandbox Effect – Myth and Truth
Advertisement-SpaceThe Sandbox term is used for the environment where you can test, experiment, and learn about the product or service.
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
Advertisement-SpaceYou’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
Advertisement-SpaceYou’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
Advertisement-SpaceYou’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
Advertisement-SpaceIf you’re creating a video ad with the aim of growing consideration for a product, while making the video ads you should brand often, especially in the last five seconds.
You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?
Advertisement-SpaceIf you’re creating your first video ad and your aim is to drive consideration for your brand’s offering, you should brand often, especially in the last five seconds.
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
Advertisement-SpaceYou should use diverse creatives in content, theme, length, and orientation to achieve strong results the. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.
You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
Advertisement-SpaceIf you’re aiming to drive awareness for an international cosmetic brand’s new product, you should connect with potential customers through a video ad by showing diverse characters representative of your customers.
What type of asset is not accepted for an app campaign?
Advertisement-SpaceA website is an asset that is not accepted for an app campaign.
Which of these asset types would not be accepted for an app campaign?
Advertisement-SpaceWebsite is an asset that would not be accepted for an app campaign.