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You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

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The correct answer is: Advertising

In Google Analytics, click Advertising on the left.

Go to Attribution > Conversion paths

Read more here: https://support.google.com/analytics/answer/10595568

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