Last Updated on 1 week by School4Seo Team

You can find the “Conversion paths” report in the Advertising section of your Google Analytics 4 property.

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The correct answer is: Advertising

The “Conversion paths” report is found within the Advertising section of Google Analytics 4 (GA4). This section is specifically designed to analyze the customer journey and understand how different advertising touchpoints contribute to conversions. The “Conversion paths” report provides insights into the sequence of interactions that lead to conversions, revealing how various ads work together. This helps you understand the effectiveness of your advertising efforts and optimize your campaigns. Unlike other sections like “Configure,” “Reports,” or “Explore,” the “Advertising” section focuses on analyzing and optimizing advertising performance, making it the appropriate location for this report.

In Google Analytics, click Advertising on the left.

Go to Attribution > Conversion paths

Read more here: https://support.google.com/analytics/answer/10595568