Last Updated on 1 month by School4Seo Team
To analyze user journeys across a website and an app, and track how new users arrive at both, you should use Google Analytics 4 properties for comprehensive insights.
- Universal Analytics properties
- Google Optimize
- Google Marketing Platform
- Google Analytics 4 properties
The correct answer is: Google Analytics 4 properties
Explanation: Google Analytics 4 properties are essential for cross-platform user journey analysis.
GA4’s event-based data model allows you to track user interactions across both your website and app. This unified approach provides a holistic view of the customer journey, regardless of the platform. GA4’s cross-device and cross-platform reporting features enable you to see how users move between your website and app, identifying key touchpoints and understanding user behavior. This comprehensive tracking is crucial for gaining insights into new user acquisition and analyzing user journeys across multiple platforms.
If you wanted to analyse user journeys across a website and an app, and see how new users were arriving at both, you should use Google Analytics 4 properties for the insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.
Read more here: https://support.google.com/analytics/answer/10356589