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If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

  • Universal Analytics properties
  • Google Optimize
  • Google Marketing Platform
  • Google Analytics 4 properties

The correct answer is: Google Analytics 4 properties

If you wanted to analyse user journeys across a website and an app, and see how new users were arriving at both, you should use Google Analytics 4 properties for the insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here: https://support.google.com/analytics/answer/10356589

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