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One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

  • Position-based
  • Time decay
  • Data-driven
  • Linear

The correct answer is: Linear

Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.

Read more here: https://support.google.com/analytics/answer/1662518

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