Home » Google Analytics 4 Exam » One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Last Updated on 3 years ago by School4Seo Team

  • Position-based
  • Time decay
  • Data-driven
  • Linear

The correct answer is: Linear

Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.

Read more here: https://support.google.com/analytics/answer/1662518

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Nitin Batra. (2024). One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?. School4Seo. https://school4seo.com/google-analytics-4-exam/one-of-these-attribution-models-distributes-the-credit-for-a-conversion-equally-across-all-the-channels-a-customer-clicked-or-engaged-with-before-converting-which-is-it/
Nitin Batra. “One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?.” School4Seo, January 13, 2024, https://school4seo.com/google-analytics-4-exam/one-of-these-attribution-models-distributes-the-credit-for-a-conversion-equally-across-all-the-channels-a-customer-clicked-or-engaged-with-before-converting-which-is-it/.
Nitin Batra. “One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?.” School4Seo. January 13, 2024. https://school4seo.com/google-analytics-4-exam/one-of-these-attribution-models-distributes-the-credit-for-a-conversion-equally-across-all-the-channels-a-customer-clicked-or-engaged-with-before-converting-which-is-it/.
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