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After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can use audiences to target website experiments and test variants of your web pages
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

The correct answer is: You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.

BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.

Read more here: https://cloud.google.com/bigquery/docs/introduction

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