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If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

  • Google Marketing Platform
  • Universal Analytics properties
  • Google Optimize
  • Google Analytics 4 properties

The correct answer is: Google Analytics 4 properties

If you wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, you should use Google Analytics 4 to generate that insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here:https://support.google.com/analytics/answer/10356589

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