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When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Last Updated on 1 week by School4Seo Team

When a user watches a video, the event parameter is the name of the video watched on your site.

  • The devices users are on when watching a video on your site
  • How many users viewed a video on your site
  • How many users opened the page containing a video on your site
  • Name of a video watched on your site

The correct answer is: Name of a video watched on your site

Explanation: When a user watches a video, the event parameter is the name of the video watched on your site.

Event parameters provide additional context to events. In this case, “video_name” (or a similar parameter) would specify which video was played. This allows you to track specific video engagement, not just general video views. Other parameters could include video progress, duration, or category. These parameters offer granular data, enabling deeper analysis of user behavior and more accurate measurement of video engagement.

For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:

Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)

Read more here: https://support.google.com/analytics/answer/9216061

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