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Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

  • Google Optimize
  • Google Marketing Platform
  • Universal Analytics properties
  • Google Analytics 4 properties

The correct answer is: Google Analytics 4 properties

If you would like to analyze user journeys across web and app plateform,  as well as see how new users are arriving at your website and your app, you should use Google Analytics 4 for such insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here:https://support.google.com/analytics/answer/10356589

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