Last Updated on 2 months by School4Seo Team

In Google Analytics 4, the Configure section allows you to manage events, conversions, and audiences. If you’ve just set up a newsletter sign-up option on your website, you can use Configure to count sign-up events as conversions and create an audience of users who have signed up. This helps track engagement and optimize future marketing strategies.

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The correct answer is: Configure

Explanation: In Google Analytics 4 (GA4), the “Configure” section is the central hub for managing events, conversions, and audiences. Within “Configure,” you can mark specific events as conversions, enabling you to track valuable user actions like newsletter sign-ups. Additionally, you can create custom audiences based on these conversion events, allowing for targeted remarketing and analysis. This section consolidates the tools necessary for setting up and refining your measurement strategy, ensuring you can accurately track and leverage user interactions to improve your website’s performance. It’s the key area for customizing how GA4 interprets and categorizes user behavior.