Anchor Text takes you to another URL or another paragraph or the area within a page. When a single word, a keyphrase made by more than 1 word or a whole sentence is hyperlinked with a URL, it becomes anchor text.
Example of Anchor Text
|Simple Text||Anchor Text|
Difference between simple text and anchor text
Anchor Text is clickable but simple text can not be clicked.
How to choose the anchor text
Anchor text helps you get a ranking in search engines. Contextually relevant words should be chosen for making an anchor text.
Syntax of Anchor text
<a href="mention your URL here">mention your keyword or key pharase</a>