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What is an Anchor Text?

Anchor Text takes you to another URL or another paragraph or the area within a page. When a single word, a keyphrase made by more than 1 word or a whole sentence is hyperlinked with a URL, it becomes anchor text.

Example of Anchor Text

Simple TextAnchor Text
TextText

Difference between simple text and anchor text

Anchor Text is clickable but simple text can not be clicked.

How to choose the anchor text

Anchor text helps you get a ranking in search engines. Contextually relevant words should be chosen for making an anchor text.

Syntax of Anchor text

<a href="mention your URL here">mention your keyword or key pharase</a>

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