True or False: Advertisers can set bids per ad format

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  • Google Video Advertising Exam – All Q&As
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True or False: Advertisers can set bids per ad format

  • A) True
  • B) False

Correct answer is:

  • B) False

Explanation: Advertiser cannot set bid on the basis of Ads format. An ad group is a collection of ads that are all triggered by a shared set of keywords. When you create a new ad group, we’ll prompt you to create an initial ad and its keyword list, and to enter a default ad group bid (Max CPC). You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords page.

Read more here: https://support.google.com/google-ads/answer/2375408

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