Why is average view frequency important to measure?

• A) It lets you continually track conversions
• B) It tells you how many people are viewing the ad
• C) It shows you how engaged people are with the ad
• D) It shows how often the average person sees or interacts with the ad

Correct answer is:

• D) It shows how often the average person sees or interacts with the ad

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• Google Video Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
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Explanation: The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en