Why is average view frequency important to measure?

Why is average view frequency important to measure?

  • A) It lets you continually track conversions
  • B) It tells you how many people are viewing the ad
  • C) It shows you how engaged people are with the ad
  • D) It shows how often the average person sees or interacts with the ad

Correct answer is:

  • D) It shows how often the average person sees or interacts with the ad
  • Google Video Advertising Exam – All Q&As
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Explanation: The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en

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