How can an advertiser calculate the view rate of a video campaign?

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

Correct answer is:

  • B) By dividing the number of views by the number of impressions
  • Google Video Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation: View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. It is calculated by dividing the number of views by the number of impressions.

Read more here: https://support.google.com/partners/answer/6293479

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