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Home / Google Video Advertising Exam Answers / Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

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  • Google Video Advertising Exam – All Q&As
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Matias is thrilled
about including video remarketing in his latest campaign strategy to bolster
pre-holiday sales of his company's new toy release. He is eager to re-engage
with his prior customers who are exploring his YouTube content. What benefit of
video remarketing meets his need?Corrected

  • It can be set up in Google Ads in a few steps.
  • It's cost-efficient by remarketing to customers
    based on past behaviors that may offer a higher return on investment.
  • It allows for reaching a very broad audience — a
    scope that includes YouTube, as well as Google's Search and Display Network.
  • It offers
    the opportunity to target specific customers and create personalized messaging
    to his audience that has shown interest for similar toys on his YouTube
    channel.

Correct
answer is:

  • It offers
    the opportunity to target specific customers and create personalized messaging
    to his audience that has shown interest for similar toys on his YouTube
    channel.

Explanation: With YouTube and video
remarketing, advertisers can reconnect with viewers who have engaged with their
video content, continue telling them a story — and try to get them back! When
it comes to remarketing, lists make things happen.

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