Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign? Corrected

  • Add the remarketing list to his campaign
  • Link his current Google Ads account to his existing YouTube channel
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Select the viewer actions he wants to target for his list

Correct answer is:

  • Link his current Google Ads account to his existing YouTube channel
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Explanation: The process is not too tricky: Link first, create remarketing list next, and finally add to any campaign — existing, new, Search, or Display. As for linking, remember that before you can use remarketing for video campaigns, you need to link your YouTube account(s) to your Google Ads account(s) so that they can communicate. You can do this from either your YouTube channel, or from within your Google Ads account.

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