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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift

Correct answer is:

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Consideration:

  • View-through rate
  • Watch time
  • Favorability lift
  • Consideration lift
  • Brand interest lift

Read more here:

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