Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Download PDF
  • Google Video Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA)

Correct answer is:

  • A direct call-to-action (CTA)

Explanation:
Qualities of CTA overlays:

  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad

Read more here:

Related Post