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You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

  • Recommended events
  • Custom events
  • Goals
  • Conversion events

The correct answer is: Conversion events

Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.

Read more here: https://support.google.com/analytics/answer/9355848

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