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You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

  • Funnel exploration
  • Conversion paths
  • Segment overlap
  • Model comparison

The correct answer is: Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865

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