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The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

  • Modify event
  • Import event
  • Mark event as conversion
  • Create event

The correct answer is: Create event

Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis

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