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You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

  • That data will only be used for audiences in Google Ads
  • That data will only be available in the Advertising section
  • That data will only be available in the Reports and Explore sections
  • That data will only be used for measurement purposes

The correct answer is: That data will only be used for measurement purposes

You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

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