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If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

  • Segment overlap
  • Free form
  • Cohort explorations
  • Funnel exploration

The correct answer is: Funnel exploration

Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.

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