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If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

  • Conversion paths
  • Funnel exploration
  • Segment overlap
  • Model comparison

The correct answer is: Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865

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