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Home » Google Analytics 4 Exam » You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?
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You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

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  • Name of the video users can watch on your site
  • How many users watched the video on your site
  • How many users opened the page containing the video on your site
  • The language preference of users watching the video on your site

The correct answer is: The language preference of users watching the video on your site

You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.

For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.

Read more here: https://support.google.com/analytics/answer/9355671

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