Last Updated on 2 weeks by School4Seo Team

You can use the Model Comparison report to see how first-click attribution would value channels and campaigns compared to last-click attribution.

• Conversion paths
• Funnel exploration
• Segment overlap
• Model comparison

The correct answer is: Model comparison

Explanation: The “Model comparison” report in Google Analytics 4 (GA4) is the tool to use for comparing different attribution models. If you’re currently using last-click attribution and want to understand how first-click attribution would impact channel and campaign valuation, this report allows you to visualize and compare the differences. By selecting and contrasting these models, you can see how credit for conversions shifts, revealing which channels initiate the user journey versus those that finalize it. This insight helps in understanding the true value of various marketing touchpoints and allows for more informed decisions regarding budget allocation and campaign optimization.

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865