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What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

  • Analytics SDK
  • Firebase SDK
  • Google Ads
  • Analytics tag

The correct answer is: Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

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