Home » Google Analytics 4 Exam » What scope would be set for a custom dimension that reports membership status for a customer rewards program?

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

  • Event
  • Product
  • Session
  • User

The correct answer is: User

User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.

Read more here: https://support.google.com/analytics/answer/10075209

User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.

Read more here: https://support.google.com/analytics/answer/2709828

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