Last Updated on 4 years ago by School4Seo Team
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
The correct answer is: Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.
Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
Read more here: https://support.google.com/analytics/answer/9964640
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