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If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

  • You create an audience of users who added items to their purchase wishlist
  • You create an audience of users who made a purchase in the last 30 days
  • You create an audience of users who started checking out but didn’t complete the purchase
  • You create an audience of users who are likely to purchase in the next seven days

The correct answer is: You create an audience of users who are likely to purchase in the next seven days

Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.

A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.

Read more here: https://support.google.com/analytics/answer/9805833

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