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If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

  • Cohort explorations
  • Segment overlap
  • Funnel exploration
  • Free form

The correct answer is: Free form

In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.

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