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What can Google Ads do with audiences from Google Analytics when these two services are linked?

  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be used to target ad campaigns

The correct answer is: Audiences in Google Ads can be used to target ad campaigns

Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users. 

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.

All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.

Read more here: https://support.google.com/analytics/answer/2611291

Read more here: https://support.google.com/analytics/answer/9355935

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