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You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

  • You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  • You’re interested in monitoring user activity as it is happening on your site.
  • You’re interested in seeing where users are coming from before landing on your website.
  • You’re interested in seeing which pages on your site are getting the most traffic.

The correct answer is: You’re interested in seeing which pages on your site are getting the most traffic.

The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.

The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.

The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.

Read more here: https://support.google.com/analytics/answer/10999789

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