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You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

  • Google Ads
  • Analytics SDK
  • Firebase SDK
  • Analytics tag

The correct answer is: Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

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