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Home » Google Analytics 4 Exam » Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

Last Updated on 1 week by School4Seo Team

To determine whether website traffic is coming from organic search, referral, or other sources, look at the Session Primary Channel Group (Default Channel Group) / Default Channel Grouping dimension.

  • Event name
  • Google Ads campaign
  • Page title
  • Default channel grouping/Session primary channel group (Default Channel Group)

The correct answer is: Session primary channel group (Default Channel Group)/Default channel grouping

Explanation: Session primary channel group (Default Channel Group)/Default channel grouping is the dimension to use.

This dimension categorizes website traffic based on its source, providing a clear breakdown of how users are arriving at your site. It distinguishes between organic search, referral, social media, paid ads, and other traffic sources. This allows you to understand the effectiveness of different marketing channels. By analyzing this dimension, you can identify which channels are driving the most traffic and optimize your marketing efforts accordingly, enabling data-driven decisions for your retail website.

Other Questions:

You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

Which dimension should you use to determine which sources, such as “organic search” or “referral”, are driving users to your website?

If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as “organic search” or “referral”, which dimension will show you that information?

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

·   Create a Custom Channel Grouping (user level).

·   Create a new Channel Grouping (view level).

·   Edit the Default Channel Grouping (view level).

You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?Read more here: https://support.google.com/analytics/answer/9756891

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