Google Analytics 4 Certification Exam
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
A data stream in Google Analytics lives within a property and serves as a source of data from an app or website.
Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
Conversion modeling in Google Analytics uses machine learning to estimate conversions that cannot be directly observed, filling in data gaps for better measurement.
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
Conversion modeling in Google Analytics uses machine learning to measure conversions that aren’t directly observable, helping to fill gaps in conversion data.
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
The Data Retention Period feature in Google Analytics allows you to control how long user-level and event-level data is stored.
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
The platform that you can connect with Analytics to get insights into organic search queries directing users to your website is Search Console.
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
To gain insights into organic search queries that drive users to your website, you can connect Google Analytics with Search Console.
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
If you wanted to gain insights into the organic search queries that are taking users to your website, you should connect Search Console with Analytics.
You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
To collect and send data from your mobile app to your Google Analytics 4 property, you should use the Firebase SDK.
Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
Firebase SDK is best practice that should be used to collect and send data from a mobile app to a Google Analytics 4 property.
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
To start collecting and sending data to Google Analytics for your website, you need to implement an Analytics tag.
If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
If you delete a property from your Google Analytics account, you have 35 days until the property is permanently deleted.
Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
Once you’ve deleted a property from your Google Analytics account, it takes 35 days for the property to be permanently deleted.
You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
To analyze events and users across your website and both iOS and Android apps, set up one property with one web data stream for your website and two app data streams, one for iOS and one for Android.
This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
The User-ID feature in Analytics allows you to connect individual customers’ behavior across different platforms and devices by associating your own identifiers with them.
If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
The User-ID feature in Google Analytics allows you to connect individual customers’ behavior across different interactions on various platforms and devices by associating your own identifiers with them.
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
The User-ID feature in Google Analytics allows you to associate your own identifiers with individual customers, connecting their behavior across different interactions on various devices and platforms.
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
To export Google Analytics data to BigQuery for queries and offline data integration, you can use Standard or Analytics 360 properties with GA4.
You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
The Analytics properties that are able to export data to BigQuery are Standard or Analytics 360 properties using GA4.
You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?
In the report, device type is a dimension in Google Analytics.
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
In the report, device type is considered a dimension, as it categorizes whether users accessed the site from desktops, mobile phones, or other devices.
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
Roll-up properties are best practice that should be used when creating a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties.
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
In Google Analytics 4, you should mark especially valuable events, like purchases or newsletter sign-ups, as Conversion Events.
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
In Google Analytics 4, you should label especially valuable events, like newsletter sign-ups or purchases, as Conversion Events.
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
In Google Analytics 4, valuable actions like purchases or newsletter sign-ups should be marked as conversion events to track their impact effectively.
You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
The exploration technique that lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step is Funnel exploration.
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
The Funnel Exploration technique helps visualize the steps users take toward a key task or conversion and shows how well they succeed or fail at each step.
If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
In the Explore section of Google Analytics, use the Free Form exploration technique to customize metrics and dimensions in a table format.
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
You can use the Model Comparison report to see how first-click attribution would value channels and campaigns compared to last-click attribution.
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, you would look at the Model Comparison report.
To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?
By default, only you can see the exploration, but you can share it with other users of the property in read-only mode.
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
The data for those events will only be used for measurement purposes when Ads Personalization is enabled for the property but specific events are excluded.
In which of these situations could you use the Engagement overview report in Google Analytics?
You could use the Engagement overview report in Google Analytics if you’re interested in seeing which pages on your site are getting the most traffic.
In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?
The Engagement overview report would be useful if you’re interested in seeing which pages on your site are getting the most traffic.
When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?
When Google Ads is linked to Google Analytics, Google Ads can use these conversions to optimize your bids for ad placements.
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
Google Ads can use conversion events from Google Analytics to optimize your bids for ad placements.
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
When Google Ads is linked to Google Analytics, conversion events from Google Analytics can be used in Google Ads to optimize bids for ad placements.
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
In this Google Analytics report, a metric is how many users were on mobile phones over the past 30 days.
You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?
In the report, a metric in Google Analytics is how many users were on mobile phones over the past 30 days.
One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
The data-driven attribution model relies on machine learning algorithms to assign credit for a conversion across various touchpoints.
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
The Data-driven attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints.
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
The attribution model that spreads credit for a conversion across different touchpoints through the use of machine learning algorithms is data-driven attribution.
When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
The Analytics feature that, when enabled, associates event data collected from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information, is Google signals.
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
Google signals is best feature that should be enabled to associate event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information.
Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
The Google Signals feature in Analytics associates event data from users on an app or website with their Google accounts, provided they are signed in and have given explicit consent.
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
In Google Analytics 4, the Configure section helps you manage events, conversions, and audiences, including marking new sign-up events as conversions.
You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
You can manage your events, conversions, and audiences in Google Analytics 4 under the Configure section.
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
To link a new Google Ads account to your Google Analytics property and see detailed marketing campaign data, you would go to the Admin section in your Google Analytics 4 property.
You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
You can manage product links like Google Ads in your Google Analytics 4 property under the Admin section.
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
You can manage product links, such as linking a Google Ads account to Google Analytics 4, in the Admin section.
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
To find readymade cards that address typical questions about user interactions with your app or website, go to the Reports section.
There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
Report section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website.
Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?
The Reports section in Google Analytics contains readymade cards that answer common questions about user interactions with your app or website.
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?
The Acquisition section in Google Analytics Reports provides insight into where users are coming from before visiting your website, including search engine results and social media.