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When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to generate new keyword ideas
  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to optimize your bids for ad placements

The correct answer is: Google Ads can use these conversions to optimize your bids for ad placements

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