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Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

  • Custom events
  • Recommended events
  • Goals
  • Conversion events

The correct answer is: Conversion events

Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events. 

Read more here: https://support.google.com/analytics/answer/9355848

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