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Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

Maureen’s Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

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Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

Mary’s customers see the Showcase Shopping ads At the top of Google searches on desktop computers. and At the top of Google searches on mobile browsers.

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Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?

The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google is the one benefit Boards by Ben can access by using a Local Inventory ad.

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Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

Account product feed and uploaded assets are needed to accomplish his aims to automatically create ads and simplify campaign management, using his resources and Google’s machine learning.

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What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

The two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity are by helping you identify growth opportunities with impression-share data. and by using benchmarking data to get insights into your market’s business landscape.

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Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)

Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.

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Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?

An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.

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Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.

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BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

Use a Google-hosted local storefront. and Create a customized merchant-hosted local storefront are two options for using Local Inventory ads that are available to BetsysBookBar.

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Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?

Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.

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Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

They enable OfficeKing to measure store visits. This is the one distinguishing feature of Local Catalog ads.

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Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.

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Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.

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Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

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