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If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

The User-ID feature in Google Analytics allows you to connect individual customers’ behavior across different interactions on various platforms and devices by associating your own identifiers with them.

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You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

In Google Analytics 4, valuable actions like purchases or newsletter sign-ups should be marked as conversion events to track their impact effectively.

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You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

In Google Analytics 4, the Configure section helps you manage events, conversions, and audiences, including marking new sign-up events as conversions.

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