If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page. All of the above will happen If a web page visitor clears the Analytics cookie from their browser.

  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above

The correct answer is: All of the above

If a web page visitor clears the Analytics cookie from their browser, Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page.

Because In order for Google Analytics to determine that two distinct hits belong to the same user, a unique identifier, associated with that particular user, must be sent with each hit.

Using cookies allows analytics.js to identify unique users across browsing sessions, but it cannot identify unique users across different browsers or devices. I

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