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Guest Blogging Strategy – Best Practice

Guest blogging and guest post are the same terms. Guest writers write for us and we pay them for their writing. Creating a strategy is important before initiating the task. In the strategy, we plan where to post, what to post and what are the links to insert in the guest blogging. When developing a backlink strategy, “Guest post” the articles to as many sites as possible.

Bring Real Traffic

Always try to post your articles where you can get the real traffic. Some publishers get their websites added to Google news. You can pick such websites.

Choose Relevant Websites

There are many industry-specific websites that write exclusively on a particular subject. Getting your article published on such websites helps you not only bring real and relevant traffic but also a good ranking.

Consistent Publishing

Getting 1-2 articles published in a month for a year is a better practice than publishing all articles altogether and doing nothing for months.

Links and Tags in the Article

Even if you are not given the do-follow link in the article, you get the ranking advantage. The context of the article matters. So, if any publisher is not allowing you to hyperlink any keyword, don’t worry about that. Hyperlinked URL also works in the same way.

Don’t Be Afraid to Invest

It is worth paying for the service. Investing $100 in a single guest post on a good website can bring 100x ROI in a few days.

How to Check the Quality of the Publisher’s Website

It is better to get your article published on a single relevant and qualified website than 100s of irrelevant and poor quality publishing sites. Don’t choose websites that have only low-quality guest post content.

Refrain yourself from choosing new, incomplete, multi-subject and just for guest posting websites.

Analyse Real Stats

Always analyse their analytics stats. Check their Google analytics metrics,

  1. Pageviews
  2. Pageviews/Session
  3. Bounce Rate
  4. PageSpeed
  5. Percentage of Returning Visitors
  6. Number of Visitors per Day, etc.

Ask publishers to share search console data. Check the following data from the search console.

  1. Links to the site
  2. The number of top keywords
  3. Avg ranking
  4. Check performance report
  5. 404 and 5XX errors etc

Check the web site’s domain age in the website’s whois data. These stats are real. Do not rely on the just DA ranking of the website.

We too accept guest posts on this website.

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