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Home / Google Analytics IQ Exam Answers / What feature is required to track customer search terms on a website?

What feature is required to track customer search terms on a website?

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What feature is required to track customer search terms on a website?
  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

Correct answer is:

  • Site Search

Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Read more here: https://support.google.com/analytics/answer/1012264

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