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Outbound Links – A ranking factor in Search Engine Optimization

Outbound links are considered when deciding the position on the Search Engine Result Page (SERP). Our own studies and tests have proven the impact and importance of outbound links.

Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

Source: Google

Links pointing to other websites are called outbound links. A link that takes your website visitor to another website is called an outbound link.

Outbound links can get your website ranked and even take your website down. The impact of outbound links depends on the quality of content, and the quality of the website you are linking to.

Link to relevant and authorized websites can certainly get your website ranked. If you are writing about any product, service or about personality, you must mention the relevant links to authenticate your information. These links can take your visitors to the official statements, portfolios, and reviews.

Selling links are not prohibited but not tagging such links can definitely land your website in trouble. Linking to spam, irrelevant, and unauthorized websites can take your website down. Never give a link to the website involved in the link-building scheme. If the website doesn’t have quality content, never link to such a website.

Tagging your outbound links help search engines to understand the nature of links. Correct tags help your website to get and retain the ranking. It protects your website from any search engine penalty.


The nofollow tag tells Search Engines to not follow the links.

Use the nofollow tag when you are not certain about the authenticity of a linked website.

The sponsored tag tells the search engine that you are going to get monetary benefits for placing this link.

Use sponsored tag in affiliates and paid guest posts. Keep checking the linked website occasionally. Remove the links immediately in case of any penalty found on that website.


This UGC tag tells the search engines that the content and links are generated by website users.

The UGC tag should be used on public forums and in blog comments. You should also keep checking such links before publishing them on your website. The moderation process can help you clean comments and forum discussions.

If you are not using any tag on the outbound link, it is considered dofollow. It means you are allowing the search engines to follow such links.

If you are publishing any study, or writing about the product and service, you should mention the link to the official website to authenticate your content and prove your points.

Do not use any tag in such outbound links. It means that you tell a search engine that the content is an honest opinion and the link is to give proof to validate your point. Your website visitor can check the authenticity of content with the given link.

Google has mentioned all the tags that can be used with outbound links. Please see the official page of rel tags and use case scenarios.

To back this article, we are giving the link to check the proof of the impact of outbound links.

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