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Which default traffic source dimensions does Google Analytics report for each website visitor?

Google Analytics reports Source and Medium as default traffic source dimensions for each website visitor or user who comes to your site.

  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content
  • Source and Medium

The correct answer is: Source and Medium

Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

Google Analytics reports Source and Medium as default traffic source dimensions for each website visitor or user who comes to your site.

  • Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
  • Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

which traffic source dimensions does google analytics automatically capture for each user who comes to your site?

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