Last Updated on 2 years ago by School4Seo Team

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Google is not considered a default “medium” in Google Analytics.

• Organic
• Referral
• CPC
• Google

The correct answer is: Google

Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral, and None. Google is not considered a default “medium” in Google Analytics.

Google Analytics detects three mediums without any customization.

• The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
• Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
• The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

You can read more here: https://analyticsacademy.withgoogle.com/course01/assets/pdf/DigitalAnalyticsFundamentals-Lesson4.5CollectingcampaigndataText.pdf