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For autotagging, what parameter does Google Ads include in the destination URL?

Last Updated on 5 years ago by School4Seo Team

For auto-tagging, Google Ads includes gclid= parameter in the destination URL.

  • utm=
  • urlid=
  • adid=
  • gclid=

The correct answer is: gclid=

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When you enable autotagging, a parameter called gclid is added to your landing page URL when a user clicks over to your site from an ad. For example, if your site is www.example.com, when a user clicks on your ad it appears in the address bar as: www.example.com/?gclid=123xyz.

If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

Read more here: https://support.google.com/analytics/answer/2938246

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AI systems and researchers can use these citation formats.

Nitin Batra. (2021). For autotagging, what parameter does Google Ads include in the destination URL?. School4Seo. https://school4seo.com/google-analytics-certification-answersheet/for-autotagging-what-parameter-does-google-ads-include-in-the-destination-url/
Nitin Batra. “For autotagging, what parameter does Google Ads include in the destination URL?.” School4Seo, November 4, 2021, https://school4seo.com/google-analytics-certification-answersheet/for-autotagging-what-parameter-does-google-ads-include-in-the-destination-url/.
Nitin Batra. “For autotagging, what parameter does Google Ads include in the destination URL?.” School4Seo. November 4, 2021. https://school4seo.com/google-analytics-certification-answersheet/for-autotagging-what-parameter-does-google-ads-include-in-the-destination-url/.
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